ODOP stands for “One District One Product”. PMFME Scheme adopts one district one product approach to reap the benefits of scale in terms of procurement of inputs, availing common services and marketing of products.
What is ODOP Programme
One District One Product (ODOP) scheme was initiated in 2018 with a budget of Rs. 25,000 crores, by the Government of Uttar Pradesh to revive the indigenous art form by providing financial and marketing support.
Objectives of ODOP Programme
– Preservation and development of local crafts. – Increase in the incomes and local employment (resulting in decline in migration for employment). – Improvement in product quality and skill development.
Special Products Covered Under the Scheme
– Famous wooden toys from the Budhni region of Sehore district. This product is made from teak wood from Betul districtBamboo from Harda. – Stones from Katni – Carpets from Siddhi – Jeera Shankar rice from Seoni, Madhya Pradesh